Founded in 1931 in Florence's Borgo San Lorenzo by Antonio Rossi, Rossi 1931 began with a small production of fine paper for correspondence. On June 2, 1965 the President of the Italian Republic conferred the decoration of “Cavaliere” to Antonio for his merits. Now run by the third generation, the family continues to create exquisite decorative papers, stationery, greeting cards and journals. The secret of Rossi’s success? Love for the Italian tradition and a focus on technological innovation.